Display device



Feb. 12, 1935. E. H. BEAN 44 DISPLAY DEVICE Filed Jan.. 6, 1934 Earle 17.56am? y M am) 7 716;?

Patented Feb. 12, 1935 Q UNITED STAT-ES PATENT FFICE 7 v a 1,991,044 DISPLAY DEVICE 'Earle H. Bean,;Belmont, Mass assigncr to The Barta "Press, Cambridge, Mass, acorporation of Massachusetts a Application January 6, 1934, Serial No, 105 5317 4 Claims. (01. 40-1-49) V arThis invention relates to improvementsin ward of the device, asthe casemaytbe, apprpxi display, devices. mately in a medialverticalplane,through ,the

iMoreLparticularly it relates to self-supporting device at right angles :to the, main display, face. cards and theilike for display in erect position As a wingisthusfolded the undercut base por- 5 on a counter, table or floor. Such areuseful tion of-the wing, becomesprojected in ,direction ,5

forvadvertising, for holding small articles to be opposite tothe direction of folding. The plane dispensed, andfor other purposes. The invenof a wing crosses the plane of ,;the,,,rnain1display,v

tion provides animproved structure in which area obliquely, withualbase portionofwing ,exf the support is co-ordinatedias acomposite part tending obliquelyvforward and another base por A of the display, also lending superiorstability of tion'extending obliquely rearward; therebyex- .10

support, and providing forimore efiicient and tending in positiontosresist forcesfrom either effectiveutilization of available areas for disfront or rearwwhich tendtoupsetthe device. play. This structure and grelationof swin upports sPrior devices .of thejgeneral sort: to which the provides" the important advantages both that the inventionzbelongs usually are inclined as an faceareas of; the wings may, be utilized as comeasel, and have a rear'supporting element, like posite partsof the display; and thattthey thezprop of an easel, to brace the display card. cooperate with the main face, inso doing. 1 This support may be a piece of cardboard folded angle at which each Win fac s displaced from and stuck on the back side of the display card, the plane of the main display area need, be only i 20 or the card itselfsometimes has side portions, relativelySmalhleaving itgfacing essentially for- 0 outside and inside of the edge line of the dis- Ward and ,essentially backward-rather .tl ian play portion, folded so asto extendtforwardor sidewise, andih it combin {with ,Sfiid rearward, or both, to provide an outlineof base main are int rry s t qna mes ase hi edges on, which the device canistand. pr nt, n ina seneraljdisplaae c o mu 5 The present invention is of this latter type, plied iz and1aspect, all \beingzviewableas,one andnhasw base supports extending both to front wh v l v V i and to rear of the main faceof the device. But 1 t undercut base..polz ons.of wing ican these supportsiare :made available for the disbe utilize ifl supp rts or; h se u fi play purposes of the device,v on both faces of p r flma e thddeyifi each,. and they are so constructed as also .to serve a \a 4 1 l l make the back face of the main card available. Th WhQ a r acearea,.becomesavailri Thus the invention provides for display utilizafor di p ay. qual rwi h frQn .or,..efiectua1 tiontofstall of tboth sides of th'ecardboard stock i and n que dvertisin from which the device ismade; Every face area t is int nde that he patent zshallpmlfir. by on the front sideof: the device is coordinated su ab h fi fl i he appended j-m 35 with everyother face area at the front side, so whatev f tures of patentable..novB1ty.;eXi t, in thatialli are viewable as a whole. The setting the inven qnnd s lqs d. i of themain front vertical makes the main back -t ;,;th a co panyi drawin face vertical, and thus m'akesiit available for ise: 11 -ner nectiv s foneforma tdise 40 usedand a similar coordination not everyarear pl p eri ,.emb dyinsafeat r ;o 1the,inve *40 face area characterizes "the device, when viewed 1 10 4 r v i f a v from the rear,.;thus doubling its capacity for n ll 213 .,aA milfl i-WQWH-O pt eamafrom display. 1 1 t ,1 the re ar; v ,:,Asuperiorstability of support is attained-by Figure 3; is an elevation of a ,planehlank ,of means=pf,1.aipair of wing portions of the cardcardboard fromtwhich the-deviceof vEigures; 1= 45 bpardaoneswing,ateach side of the maindisand,2;may be;made a 1 playflar ar each W i c uding a base portion vi-Eigure 4:.isuaperspective of ,avzmodified formof cut fromtthe; stock which originally StOOd under thejlinve ntion, in which .the maifi,djsp1ay'a1ea, theeinain display area -in the erect-position mdi g fm o fa ffi a i thereof. The wings'may be folded rearward or T Figur s is a view of the samfr m the r ar; 50 forward wi pect t me p e o the main Figure- 6 is anele'vation cf apia i mahh or dis-play area, to stand atan angle of obliquity cardbo'ardifrom which' the dvice'of; Fflguresf l to-said-face;andpreferably jthey are foldedtoa and-inlay teases:

degreesuch that thepl'anes of the two wings igure 7 s a pe spect ive of stillanother em coriverge'toward a line; spacedforward or rearbcdiment of- -th ihventibn in 'wh'ichtlieiiiain 55 display surface has three sections, presented to view at diverse angles;

Figure 8is a plan of the same, when set up as in Figure 7; and

Figure 9 is an elevation of a plane blank from which the device of Figures 7 and 8 may be made.

Referring to the drawing, each of the display cards illustrated which may be of cardboard, sheet metal, or other stiff sheet material, has a main display body 10 which may be variously shaped, and each has narrower high side portions12 in the nature of wings, that constitute the supporting base, which may reach. to near the top, and are adapted to be folded backward or forward to a position of obliquity with respect to the plane of the face of the body 10, for supporting said body in upright position.

The invention provides for utilizing the: wing faces as component parts of the display, coordinating them with the face of body 10 in such a manner that the face of body 10 and the faces of the wings 12 constitute a continuous display area visible as a whole fromin front of the display device. Also'it is a feature that the term face or faces is applicable alike to front and rear, the device providing equally effective display areas whether viewed from front or rear.

Therefore each wing will ordinarily have a substantial face area, so that each may provide a substantial display adjunct for the main display body 10. The wings terminate any suitable distance from that end'of the body 10 which will be uppermost in the display. Preferably the outer edge of each wing will be inclined outward and downward from body 10 to provide greater Width of wing at the bottom edge, which latter preferably-will be appreciably below the bottom edge of body 10.

In the form of the invention shown in Figures 1-3, the main display body 10 has a large face area for displaying" printed matter or any other thing, which face is in this instance represented as printed-to represent a book. The thickness 10, as at 14, 14, and each extending beyond the plane of the lower edge of body 10. The wings, which may be shaped according to any chosen design, are here represented as printed to look like a pair of hands holding the bood represented on the main card --10.' The wing cards and main card are really integral together, having been initially a plane piece of cardboard cut into the shape seen in Figure 3 and scored or weakened on the dotted lines 14 which make it easy subsequently to bend the card on a straight line. The whole card can then be printed, punched or otherwise treated as maybe desired while in this plane condition, and can likewise be stacked, packed, shipped and generally handled asa flat card. For use, the wings may be bent on the scored line 14, as if to fold each wing upon the main card, but this bending, although herein spoken of as a folding, preferably goes only to an extent which is materially less than as indicated in Figures 1 and 2; andas the card can be at veniently and practically done, for example, if,

the stock be of a known three-ply variety having tough and strong craft stock in the middle.

An important feature of the invention is that the pair of wings provide substantial base-edge supports 16, each extending a substantial distance both forward and rearward with respect to the body 10, While maintaining the face areas of these wings in position viewable with face 10 as a part of the display. This forward-andrearward base edge extent is attained by stopping the fold lines mat a distance above the bases of the wings 12, in the plane blank, and initially designing and cutting or otherwise making a disjunction of the wing from the mainv part for a distance underlying themain part 10 thus creating an inward-extended part 18 of the base of each wing, to underlie the lower edge of body 10. q

The device'as a whole having been stamped or otherwise cut as a blank, such as is represented in Figure 3, scored and printed, preliminarily or subsequently, a bending of the wings on the scored lines 14, 14 will project the underlying portions 18, 18 forward or rearward with respect to the plane of the face 10, depending upon the direction of folding. In either case, however, each wing will have a base edge which reaches out to a substantial distance both front and back of the main part 10,.and will be secure to the main part along a vertical line of considerable extent. The planes of the two wing bases will be converging forward or rearward of the plane of face 10, from their intersections with the said plane of face 10 along the lines 14. In the style illustrated in Figures l-B, this affords a secure supporting base for the whole, with the main part 10 and wings .12 each standing in a. vertical plane.

Figures 4-6 illustrate a form in which the main display face 10' is divided in twoby 'a vertical scored fold line 11. The face 10 may be bent slightly on this line 11 as in Figures 4, 5.

Each wing and mainpart areais available for advertising use; and in these'figures illustrate how a striking advertising display for insoles may be carriedon the wings 12, 12', consisting of printed representations 12 of the insoles, the base of the wing being shaped and printed to represent a shoe. In place of these pictures, printed text might be carried by these wings and their bases. The edge of the card is seen here by the double line 9'..

Figures'7-9 illustrate still another form which the invention may assume, with the main displayiface 10" divided by scored fold-lines into three sections, at slight angles to each other, yet the whole standing upright, with both front and back-available for any easily read display.

In all forms of the invention the forward-andrear base edge supports, with the wing faces main and wing parts may be designed to cooper ate so as to make an integrated display.

While this description has spoken only of printing on the display faces, those faces may also be utilized for the display or dispensing of small articles which may be mounted thereon, or which may be laid on the forward; projecting parts of the base, or in some cases be arranged supported by both. r i

It will be understood that the contour of free edges of wings and of mid-portion of the device may take any of numerous regular or peculiar shapes that may be desired. In the forms illustrated these wings give stiff support to the very tops of the mid-portions. This permits of the printing being on stock of lighter weight and lessstrength; and another feature contributing strongly to the same economical end is the function of the wings in holding the main or middle I other its rear and that the selecting of the convexity of faces in Figures 1 and 4 to be called front is merely for convenience of descriptive terminology, both front and rear being truly fronts.

In Figures '7, 8 and 9 a similar result is attained by an equivalent device, the departure of the hinge lines 14" from the vertical being balanced and neutralized by the introduction of the scored lines 24 which depart equally and oppositely from the vertical, so that in the net result the structure as a whole, when bent upon lines 14:" and 24" stand upright with so little departure of any of its plane faces from the vertical that all of the faces on one side of the card can be read by a personfrom one direction of approach; and all faces on the other side of the card can be read from the other direction of approach.

I claim as my invention:

1. A display device made of stiff sheet material comprising at least three distinct display sections viewed from the front and a similar number of display sections viewed from the rear, both front and rear displays including one or more middle faces and an obliquely set wing face at each side thereof; each said wing having an edge hinge on a substantially vertical line beside a middle face, and having a base edge extending at right I angles to said edge hinge and extending obliquely to the plane of the two said hinges for a distance both forward and rearward thereof.

2. A display device made of stiff sheet material arranged in a series of inter-dependent planefaced, display sections, coordinated for display of allsections together toward the front of the device, and also coordinated for display of all sections together toward the rear of the device; two of the'display faces atthe front and corresponding faces at the rear being on verticalplane side-wings set obliquely withrespect to the other faces; each said wing, along one of its edges, supporting a said other face in a vertical plane; and each said wing having a base edge extending at right anglesto said face supporting edge, thereby to ensure said verticality of faces, and extending a substantial distance forward and. a substantial distance rearward ole-v liquely to the plane of the display section which is adjacent to that wing.

3. A display device madeof stiff sheet material comprising one or more middle display sections and two wing display sections, each wing being hinged on a vertical line at'a side edge of a middle section, and each beingitself ina plane oblique to the plane of a ,middlesection, with the two wing planes converging toward a line opposite the middle of the middle sections; and each said wing having a base edge extending at right angles to a said hinge, whereby said display sections are maintained approximately vertical. i

. i 4. A display device made of stiff sheet material comprising three or more upstanding sections hinged together, wherein the two flanking sec tions support the one or more middle sections,

and have base edges, both of which edges, oblique to each other, extend forward and extend rearward of the mid-portion of the device; and lie under the said mid-portion when the sections of the device as a whole are turnedon their hinges into a single plane; any departure of the hinges of the flanking portions from verticality being neutralized by there being hinges within the mid-portion set at equal and opposite angular departure from verticality, whereby the device as a whole when set up on said oblique base edges, has a full legible horizontally visibl e display of eachface of the sheet as a whole.

' EARLE H. BEAN. 

